BlueHornet Networks Wins New Email Marketing Clients

MINNEAPOLIS — March 1, 2010 - BlueHornet Networks, Inc., a leading provider of email marketing solutions and subsidiary of Digital River, Inc., announced the addition of two new clients to its portfolio of apparel retailers: Linea Pelle, Inc., provider of designer accessories and celebrity fashions, as well as Life Uniform, an apparel retailer for healthcare employees.

The data segmentation capabilities of BlueHornet’s eMS Commerce Optimizer email marketing platform are helping Linea Pelle and Life Uniform send targeted emails that engage subscribers based on their preferences and known behaviors. Life Uniform also has enlisted the guidance of BlueHornet’s deliverability services and strategic account management teams to ensure their email campaigns successfully reach inboxes and maximize each key buying stage of the customer lifecycle.

“BlueHornet offers many tools to help us take our email program to the next level of relevance,” said Bethany Gillan, director of eCommerce retail and marketing for Linea Pelle. “We’re now able to collect preferences from our eVIP Club members and use that information to create dynamic content emails and market to each member’s unique likes and dislikes. BlueHornet’s tools will help us build valuable, lifelong customer relationships.”

“Whether they are selling high fashion accessories for the red carpet or functional clothing for everyday work, retail apparel marketers need to be closely connected with their customers,” said Gerry Widmer, vice president of client services for BlueHornet. “eMS Commerce Optimizer provides the tools necessary to build strong connections that not only increase customer satisfaction and brand equity, but also help marketers sell more online and in stores.”

About Digital River, Inc.
Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for software and game publishers, consumer electronics manufacturers, distributors, online retailers and affiliates. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company’s comprehensive platform offers site development and hosting, order management, fraud management, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.

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