Digital River Signs Game Publisher THQSupports U.S. digital sales of THQ's popular PC games via company's online storeMINNEAPOLIS-Nov. 4, 2009 - Digital River, Inc. (NASDAQ: DRIV), a leading provider of global e-commerce solutions, announced that it has signed THQ Inc. as a client. As part of an e-commerce agreement between the companies, Digital River is hosting and managing a THQ online store, located at http://store.thq.com/. The new U.S. store supports digital download sales of THQ's PC games, including popular titles such as Warhammer® 40,000™: Dawn of War® II and Red Faction®: Guerrilla™. THQ Inc. (NASDAQ: THQI) is a leading worldwide developer and publisher of interactive entertainment software. "Our proven e-commerce infrastructure and portfolio of best-in-class technologies and services are designed to help publishers build relationships, drive traffic and generate revenues," said Jeff Hemenway, group vice president of games for Digital River. "Using our world-class e-commerce solution, more game publishers, like THQ, are diversifying and growing their revenue streams while catering to the increasing consumer demand for both direct and digital purchase options." For immediate game play, PC gamers can easily purchase and download THQ's action, strategy and family PC games directly from the THQ online store. The entire store, which operates using a Digital River® e-commerce solution, is branded for THQ and helps the publisher build and maintain the strength of its brand across its U.S. consumer base. For the store, Digital River is utilizing its merchandising tools to help drive average revenue per user as well as processing transactions, serving PC game downloads, and supporting related customer service and fraud prevention screening. "By marketing and selling our PC games through the THQ store, we can take advantage of the expanding popularity of online purchasing and downloading among gamers," said Adrienne Lauer, THQ's national sales director, market development. "Working with Digital River enables us to not only provide a consistent and reliable purchasing experience, but also concentrate on developing leading games rather than the complexities of running a 24X7 e-commerce operation." About THQ About Digital River, Inc. Founded in 1994, Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call +1 952-253-1234. Forward-looking Statement Digital River is a registered trademark of Digital River, Inc. THQ, Red Faction Guerrilla and their respective logos are trademarks and/or registered trademarks of THQ Inc. Games Workshop, Warhammer, Warhammer 40,000, Warhammer 40,000: Dawn of War II, the foregoing marks' respective logos, and all associated marks, logos, places, names, creatures, races and race insignia/devices/logos/symbols, vehicles, locations, weapons, units and unit insignia, characters, products, illustrations and images are either ®, ™ and/or © Games Workshop Ltd 2000-2009. Used under license. All Rights Reserved. All other company and product names are trademarks, registrations or copyrights of their respective owners. |
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